A boutique experiential agency.
We create custom solutions.
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Immerse your audience in unforgettable, brand-centric experiences that engage the senses and stir emotions. At Lucid Project, we design interactive, multi-sensory events that leave lasting impressions, driving meaningful connections between brands and consumers. Whether it’s through live activations, pop-ups, or virtual experiences, we make your brand come alive in ways that traditional marketing simply can’t.
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From concept to execution, we bring your vision to life with meticulous attention to detail. Our event planning team offers full-service consultation, ensuring every aspect of your event aligns with your brand’s identity. Whether you’re launching a product, hosting a corporate function, or celebrating a milestone, we manage everything—from logistics to creative direction—ensuring a seamless and impactful experience for your attendees.
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We don’t just help you find customers; we help you keep them. Our customer acquisition and retention strategies are designed to build long-term relationships between your brand and its audience. We leverage data-driven insights to create personalized experiences that resonate with your target demographic, turning first-time buyers into loyal advocates.
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Your cause deserves the spotlight—and the support to thrive. Lucid Project specializes in connecting brands and causes with sponsors who share their values. Our fundraising and sponsorship outreach services are built on authentic connections, ensuring you raise awareness and funds while aligning with partners who elevate your brand and mission.
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Power up your brand with strategic partnerships that unlock new markets and enhance your reach. Lucid Project connects you with like-minded brands to co-create powerful collaborations. From co-branded events to joint marketing campaigns, we craft partnerships that amplify your message and drive mutual success.
Brands We’ve Worked With
Lucid Project began in 2017, as a casual conversation between friends. Since our inception, we’ve grown from hosting parties in local nightclubs to producing brand experiences on an international stage, expanding into years of work across client sectors like fashion & retail, live entertainment, hospitality, non-profit, & more.
We have a unique process for curating impactful brand experiences, guided by a deep understanding of our clients, their markets, and their audiences.
Our Story.
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Founded in Washington, DC by Conor McMullen and Yassin Khalid, with a primary focus on live event production with music venues and hospitality partners.
As opportunities began to take us into new markets (Miami, NYC, Latin America) and new client sectors (Retail, NGO), we added digital marketing services to our project portfolio, to become more of the experiential turnkey solution for clients that we are today.
Examples of our past project types:
Fundraising Events
Art Gallery Openings
Investor Networking Pop-ups
Music Release Parties
Industry Galas
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Balance is key.
Do good, feel good.
Create win-win scenarios.
Make “community” more than a buzzword.
Leave the world better than you found it. -
A “Lucid” project is more than just an experience—it’s a journey into creative clarity and immersive connection. We approach each project with a vision that’s bold, innovative, and sharply focused on bringing your brand’s story to life. What sets a Lucid Project apart is our commitment to:
Authentic Engagement: We don’t just engage your audience; we inspire them to interact, feel, and remember.
Tailored Experiences: Every project is uniquely crafted to reflect your brand’s personality and goals. No two Lucid experiences are the same.
Seamless Integration: From strategy to execution, we make sure each piece fits perfectly, leaving your audience with a coherent, impactful brand message.
Innovative Solutions: We push the boundaries of creativity and technology to deliver experiences that are not only cutting-edge but also meaningful.
Experiences.
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Our D2C event series focused on marine conservation. We work with local NGOs and businesses to promote a "good time for a good cause."
Our last Wavelengths event was a Charleston, SC, fundraiser for The Surfrider Foundation, supported by sponsors like Tito's Vodka and Pernod Ricard (Codigo 1539, Jefferson's Bourbon, Skrewball Whiskey), and Southern Devil.
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In 2023, we kicked off our first Blue Carbon Open with NGO partner, Beneath The Waves, to fund their cutting-edge marine conservation research.
Sponsored by Bacardi, Lennox Paton, and GIV Bahamas, it was hosted in the Exumas, Bahamas by partner Grand Isle Resort. Teams from Bahamas Golf Federation and Exumas Golf Federation joined us at the world famous Sandals Emerald Bay golf course, with Exumas Golf Federation taking home the first Blue Carbon Cup.
Insights.
Discover what eventgoers are saying — what they love, what they’re craving, what they’re missing. Plus, see how event creators are innovating and optimizing their lineups for the year ahead.
A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc.
